Helping service-based businesses create their Million Dollar Business


Hi and welcome.

My name is Anthea Horvat. And I am a Business Strategist, Coach and Mentor.

I specialise in helping service-based businesses to scale to seven figures and beyond.

I have found as a result of working with thousands of business owners over the last 25 years, that there are 3 common challenges. They are not making the profits they would like. They feel time poor and overwhelmed. And they are struggling to successfully scale.

To solve these problems, we offer customised coaching, mentoring and consulting for business owners.

I believe that life is too short and precious to be stuck in a business delivering mediocre results. And I'm on a mission to help business owners achieve the business and life they want and deserve.

We are known for helping our clients achieve both the business and life that they want. Results are everything!

So, if you are looking for some guidance on how to build your successful Million Dollar Business, please reach out. It would be honour and privilege to help you. You deserve to have the success you want. And you might just be a few steps away from achieving that.


Our coaching community is for service-based business owners who want to
scale up. Inside you will find a Community to support you as you implement the Million Dollar Business steps.


Anthea will hold you accountable and support you as you implement the Million Dollar Business System. She will give you specific feedback .Together you develop your plan and then she will coach you weekly as you implement.



For those clients who want to have regular 1-on-1 sessions with Anthea, we have the Inner Circle. Anthea taps into her 25 plus years of experience and formal qualifications to guide and support you as you scale your business.

Life is too short and precious to be stuck in a business delivering mediocre results.


Anthea is a brilliant business strategist. She helped me to get clarity on my business model and tap into a new revenue stream that I didn't see, even though it was right under my nose. Sometimes a fresh pair of eyes is invaluable – especially when they belong to someone with so much smarts and savvy.

Dr Irena Yashin-Shaw

Innovation Edge

Let me tell you about Anthea Horvat – she's a total pro! With over 25 years under her belt as a Business Coach, she's seen it all. She's all about helping established service based businesses hit the big leagues. Anthea took me from confusion on how to further my business to clarity on where I wanted to go and then implement specific strategies to achieve it. If you want someone who's got the experience, the know-how, and the heart to help you succeed, Anthea's your gal!"

Dee Wakefield


I've been working with Anthea for almost a year and I would highly recommend her to anyone wanting to take their business to the next level or simply improve their business mindset. If you follow her advice, your business will reap the rewards!.”

Sarah Outerbridge

Stallion Lawyers


The Money is in The Magic

The Money is in The Magic

June 10, 20243 min read

If you can find the things that you are “magical” at and focus on that, your results will soar."- Anthea Horvat

The Money is in the Magic

You don’t need me to tell you that we live in a competitive world. Back in the day (25+ years ago now!) when I started my business it was so much harder to look good.

In those days you needed to hire a ton of experts to help you create an awesome brand. Fast forward to now and the playing field has been well and truly levelled.

Today, even the most mediocre businesses can look like a global empire. It is possible to set yourself up in less than 24 hours with an amazing website.

Not to mention publisher-quality graphics, great copy and videos that look like studio productions. And you can do all this for a fraction of the price you used to pay.

But great branding and marketing alone is not enough.

Long-term success requires your products and services to deliver actual results. Your customer experience must also be rave-worthy. If it isn’t, your customers become one-hit wonders. They will neither give you testimonials or refer you to their family and friends. And both are essential for long-term success.

The real key to success is to find the ‘magic” in your products, services, and business. In fact, the money (the high profits) lies in this “magic”.

Successful businesses understand this. They know their “magic” and they focus on making their “magic” even more magical. They are specialists committed to being the best they can be at delivering a specific outcome.

Here’s the truth of the matter.

You may be good at lots of things.

You may be great at a handful of things.

But if you can find the things that you are “magical” at and focus on that, your results will soar.

So how do you find your “magic”?

Well, this can be easier said than done.

The first problem is that many people don’t recognise their “magic.” They have unconscious levels of competence around it. To them it doesn’t feel magical.

And because they don’t recognise their magic, many undervalue it. Worse still, they give it away for free.

So what should you do?

It can be tricky to see your own “magic”. I needed the intervention of a Mentor before I finally realised what my “magic” was.

I recommend that you start by asking yourself a few questions.

· What are you exquisite at?

· What outcome can you help your clients to achieve?

· Where do you have a track record of success?

· What are some of the best results you have achieved for your clients?

· What systems, processes or methodologies do you have mastery of?

Success leaves clues. So it’s a great idea to ask your past clients or review your testimonials. It wasn’t until I asked a few clients that I had my own “aha” moment.

I sent them emails asking them what the outcome of our work together was. They all told me the same thing…

“You helped me to make more money and work less hours to achieve it.”

That’s when the real penny dropped for me. I had been marketing myself as a generalist. I needed to redesign my offerings and market positioning. And when I did it made a massive difference to my business.

So if you are unclear about your “magic” I urge you to take some time out to reflect.

☑ Find your magic.

☑ Use your magic to solve your client’s problems.

☑ And package your “magic” into amazing products and services.

This is the path to getting paid what you deserve. The money is in your “magic”.

blog author image

Anthea Horvat

Anthea is a veteran Business Strategist, Coach and Mentor. For more than 25 years she has been helping service-based businesses to increase their profits and scale. Anthea believes that life is too short and precious to be stuck in a business delivering mediocre results.

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Hi there,

If you are a service-based businesses who wants to increase your profits and scale, maybe I can help you.

To find our, please request a 30-minute complimentary Million Dollar Business Strategy Session.

During our time together I will:

- Review your business,

- Identify your gaps;

- Tell you the one area I recommend you focus on first.

If at the end of our time together, it's appropriate to give you more information in regards to our services, I will provide it.

All Million Dollar Business Coaching clients go through this process to ensure I am confident I can assist you. In coaching, results are everything. For you and for me.

Telephone: 07 3523 3541

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