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Are You Pursuing the Right Business Growth Strategy?

Are You Pursuing the Right Business Growth Strategy?

August 19, 20251 min read

“Intuition is powerful, but when it comes to business strategy, let your SWOT Analysis lead the way.”
- Anthea Horvat

Are You Pursuing the Right Business Growth Strategy?

Many moons ago, whilst studying for my MBA I learnt the Ansoff Model.

This model outlines four business growth strategies.

  • Market Penetration: Selling more of your existing products to your current market.

  • Market Development: Expanding into new markets with your current offerings.

  • Product Development: Creating new products for your existing market.

  • Diversification: Entering new markets with new products.

This model is still relevant today.

So, I want to ask you, which business one of these are you pursuing right now?

I also want to ask if you have you done a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis?

And did you use the results to make your decision? Did you identify the best strategy for your business?

If you didn't and you are using your intuition or gut to decide your direction, please stop.

Now, I'm a big fan of my gut and intuition. BUT when choosing my business strategy. I also want to do a SWOT Analysis first. I recommend that you do the same.

The SWOT Analysis is going to tell us which one is best right now.

Need a template, let me know. We have one inside our Million Dollar Business Skool which I can send you.

Happy swotting!


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Anthea Horvat

Anthea is a veteran Business Strategist, Coach and Mentor. For more than 25 years she has been helping service-based businesses to increase their profits and scale. Anthea believes that life is too short and precious to be stuck in a business delivering mediocre results.

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CAN I HELP YOU ACHIEVE YOUR MILLION DOLLAR BUSINESS?

Hi there,

If you are a service-based businesses who wants to increase your profits and scale, maybe I can help you.

To find our, please request a 30-minute complimentary Million Dollar Business Strategy Session.

During our time together I will:

- Review your business,

- Identify your gaps;

- Tell you the one area I recommend you focus on first.

If at the end of our time together, it's appropriate to give you more information in regards to our services, I will provide it.

All Million Dollar Business Coaching clients go through this process to ensure I am confident I can assist you. In coaching, results are everything. For you and for me.

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