“Clarity builds reputation—when your message is consistent, people remember who you are and why you matter.”
- Anthea Horvat

How do you look online?

Here's something for you to ponder...

When you step into a room or meet potential customers, referral partners, or fellow business owners, is your introduction always consistent—and does it make a real impact?

Ask yourself:

🤔 Can you clearly and powerfully explain what you do?

🤔 Can you pinpoint exactly who you serve?

🤔 Can you articulate why you’re brilliant at it (without sounding arrogant)?

If your introduction isn’t consistent, you risk confusing your audience. But when you communicate the same message every time, clarity follows—and clarity builds reputation.

The more you share your message consistently, the stronger your reputation becomes.

Take the time to craft an Authority Story for your business. We work on this with our clients, and it truly makes a massive difference.