“Undervaluing your services helps no one—a truly impactful business must be profitable too.”
- Anthea Horvat

Are you guilty of not valuing your services?

In my 25+ years of coaching, I’ve only advised lowering prices once.

More often than not, service-based business owners undervalue their work.

Have you ever hesitated to charge what you’re truly worth?

It’s common.

Many business owners struggle with pricing because of internal doubts and limiting beliefs.

Here’s the truth:

• Your prices must compensate you for your expertise, time, and effort.

• Clients who pay a fair price (win-win) value your services more.

• Your business must be both impactful and profitable.

You may be generous by nature.

You may love your work and want to help people. Sometimes this results in you undercharging.

Remember, a successful business isn’t just about impact. It's about financial sustainability too.

Please ensure you do not undervalue your services. The world needs you!

AH ☺️