When clients come to work with me, there are three things I tell them we must get right for them in their business. And when you get these three things right, you hit a sweet spot. The sweet spot where you’re in the flow, the profits are flowing, you’re happy, and your clients love you.
Let me share with you those three things.
The first thing is your mindset. Whether you realise it or not, your business is going to be the biggest personal development journey you’re ever going to go on. It’s going to challenge you and take you out of your comfort zone.
I always say to my clients, ‘everything you want is just outside of your comfort zone, because if it wasn’t, you’d have it right now’. So, you need to know how to master your mind and your emotions to become the leader you want to be in the world.
Whether you have team members or not, you need to become the leader in your life. That requires you to learn about yourself. You need to identify- your strengths and your weaknesses and to work on them every day so that you can be the person that you want to be.
The second thing is strategy. Strategy is all about thinking smart. It’s about working out where you want to be and finding the shortest path to get there.
Sometimes we like to make things difficult for ourselves, and we think about ALL the things we could do. But it’s not that at all. Ask yourself, what is the minimum you have to do to reach our goals? And quite often it’s much simpler than you think it is.
To be successful, it is important that you practice taking time out to think about where your business is going. Taking time out enables you to think more strategically so that you can find the shortest path to reach your goals.
The third thing you must get right is your “tactics.” You can’t even think about tactics in your business if you haven’t defined your strategy.
There’s a great quote by Sun Tzu, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So before you can work our what marketing activities and tactics you are going to do you need to know your strategy.
So, make sure you’re working on your mindset and strategy, and make sure you do your strategy before you look at your tactics. By pulling all these three together, you’re going to find the sweet spot in your business.
You can do it!
Ps… Have you joined Business Masters Club yet? It’s free and provides training and resources for business owners committed to building a profitable, scalable, saleable business. If that’s you… we would love to have you in our community. You can join for free here >>> https://www.facebook.com/groups/BusinessMastersClub/
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