I have a confession…
When I first started my career (over 22 years ago now!), I worked in the corporate world as a Chartered Accountant. And at that time, it was fashionable for businesses to be talking about their Vision and Mission statements.
Here’s the thing…
I didn’t know what the difference was between a Mission and Vision. And I was so embarrassed that I didn’t want to ask anyone!
The irony – twenty years on, I am now teaching business owners the importance of having a Vision and a Mission!
I think it is critical that a business owner has great clarity about both.
SO WHAT IS A VISION?
I think of the “Vision” as being the end destination of a business – almost like the pot of gold at the end of the rainbow. It’s “where” your business is heading… your “Vision” for the end result.
Your Vision is the thing that keeps you going on those tough days. It’s a guiding light for you, your team and all those that chose to adventure with you in your business.
HOW IS A MISSION DIFFERENT?
Your Mission is what you do, who you do it for and how your business is different to other businesses. It defines your products and services, your clients, how you serve them and your point of difference.
Your Mission is in essence the road you will travel in pursuit of your Vision.
SO WHICH IS MORE IMPORTANT?
Well neither.. Both your Vision and Mission are a critical aspect of your business and worthy of spending time on to gain clarity.
Whilst you may have more pressing issues to attend to, in the long-term these are the things that will help your business stand the test of time.