I noticed when you stopped.

One of my clients was doing amazing videos. Week after week.

Then they stopped. And I noticed.

That tells you two things.

Number one, it was working. If I noticed they'd gone quiet, they had my attention. That's visibility and authority. Without visibility, you can't have conversion.

Number two, it's the most common story in marketing. We do a sprint, and then we stop.

Consistency is important. Volume can be important. But it's better for you to be consistent than to do a lot. And then stop.

That's why we plan 90 days at a time. We create the assets and schedule them in one hit. Or a couple of hits.

I start with my weekly blog, because that's the real content. I just voice record it. From that we pull quotes for five days a week. Everything goes out through one scheduler.

We don't have to think about content. We just have to check content.

If you keep starting and stopping, work further ahead.