AI ruined my blog. And I wrote it.

InsightsAttract

I asked AI to edit a blog I wrote. It turned it into AI slop. Here's how I use AI in my marketing now.

By Anthea Horvat

Every week you get a blog from me. Every one of them starts with my voice.

I use AI to help plan my topics. It's quite good at that. As long as you apply your brain to it.

Then I tell the story. I dictate it in my own words, and AI transcribes it.

A while ago I asked it to go one step further. I asked it to edit my blog.

It ruined it.

It took something I had written and turned it into AI slop. You've seen it. Carousels with text too small to read. Captions with the asterisks still in them.

So I stopped. Now I edit in Hemingway. It's a writing app I've used for 10 or 15 years.

It shows me where my sentences are hard to read. Then I fix them myself. It doesn't change the structure of my sentences.

AI still has a job in my marketing. It organises. It schedules. It formats everything to our brand guidelines.

It just doesn't create.

If you want to avoid AI slop, start with your own content. Your stories, your opinions, your week. Use AI to speed up the process. Don't hand it the writing.

PSif you are the brand, use a genuine picture of you. Or your world.

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