Too often we give stuff away.
InsightsConvert
When an old client asks to come back, reset the terms. Here's what that looks like.
One of my clients had a long-term customer leave. They wanted to try someone else.
Recently, that customer came back. Please, please, please take us back.
My client's first instinct was one most of us have. Say yes. Fix everything that broke in the meantime. Try to fit it in the old budget. Postpone the pain.
Instead, we drew a line in the sand.
Yes, we'll take you back. But these things need fixing first. Here's our quote for that. Then we'll take you back.
They said yes.
Too often we give stuff away. Then afterwards we think, what about me? I've just been working for free.
Sometimes we didn't negotiate the best deal the first time. Our boundaries weren't in place. We mucked up. We all do it.
And sometimes we get an opportunity to reset. When that moment comes, take it.
