You have an email list. Why aren't you talking to them?

I asked a business owner recently how they planned to get more leads.

We talked about social media. All organic, no paid. A small audience.

Then I asked if they had an email list.

Yes. A couple of hundred people. Opted in.

Are you sending them something every week?

No.

They laughed. So did I. I ignored my own list for far too many years.

An email builds more of a relationship than social media. These people put their hand up. They chose to hear from you.

You're already doing the content. You're just not sending it to your list.

Before you hunt for new leads, warm up the ones you already have.