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How Do You Look Online?

A consistent introduction and clear authority story help people understand who you serve and why your business matters.

By Anthea Horvat

"A consistent message builds reputation. When your message stays the same, people remember who you are and why you matter."

Anthea Horvat

Here's something for you to ponder...

When you step into a room or meet potential customers, referral partners, or fellow business owners, is your introduction always consistent? And does it make a real impact?

Ask yourself:

  • Can you clearly and powerfully explain what you do?
  • Can you pinpoint exactly who you serve?
  • Can you articulate why you're brilliant at it, without sounding arrogant?

If your introduction isn't consistent, you risk confusing your audience. But when you communicate the same message every time, people know exactly what you do. And that builds your reputation.

The more you share your message consistently, the stronger your reputation becomes.

Take the time to craft an Authority Story for your business. We work on this with our clients, and it truly makes a massive difference.

Check out my short video on the topic below.

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Take the next step

Like this? Anthea writes The Roadmap. Once a month, one of the twelve systems that build a profitable, scalable, saleable business, and one thing to do about it.
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Based in Perth? The Scale Smart Mastermind is a room of established business owners implementing the Million Dollar Business Roadmap together, with a monthly Scale Smart Lab in person. Places are limited to 24. To ask about availability, call Anthea on 0401 136 370 or email anthea@antheahorvat.com.au.
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Anthea Horvat

About the author

Anthea Horvat

Business strategist and mentor

Anthea helps service-based business owners build highly profitable, scalable and saleable businesses. She started her career as a Chartered Accountant, holds an advanced MBA majoring in marketing, and has worked with more than 6,000 service-based businesses.

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