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Why Knowing Your Numbers is Non-Negotiable

Understanding your sales, profit and financial position gives you the information you need to make better business decisions.

By Anthea Horvat

"Running your business without knowing your numbers is like playing tennis without a scoreboard. You can't win if you don't know where you stand."

Anthea Horvat

Some of you may know that in a previous life, I was an accountant. That's where my career began. And because of that, one thing I'm deeply passionate about is helping business owners truly understand their numbers.

Too often, I'll ask a business owner questions like:

  • What were your sales last month?
  • What was your turnover?
  • What were your profits?

And I'll get blank stares.

But here's the thing: running your business without knowing these numbers is like playing tennis without a scoreboard. How can you win the game if you don't know where you stand?

I urge you, if you do nothing else today, to take time to sit down and review your numbers. Look at what's been happening in your business over the last:

  • Month
  • Six months
  • Twelve months

Becoming financially literate isn't just helpful. It's essential.

It's super-important as a business owner that you prioritise understanding your numbers and becoming financially literate. How can you change your strategies if you don't know the state of play?

Please, please, please, I urge you if you do nothing else today, that you sit down and look at your numbers. What's been happening in your business for the last month, six months, 12 months? What do you need to change?

The last thing we want is for you to not have an accurate picture of what's going on.

Happy number crunching!

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Like this? Anthea writes The Roadmap. Once a month, one of the twelve systems that build a profitable, scalable, saleable business, and one thing to do about it.
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Based in Perth? The Scale Smart Mastermind is a room of established business owners implementing the Million Dollar Business Roadmap together, with a monthly Scale Smart Lab in person. Places are limited to 24. To ask about availability, call Anthea on 0401 136 370 or email anthea@antheahorvat.com.au.
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Anthea Horvat

About the author

Anthea Horvat

Business strategist and mentor

Anthea helps service-based business owners build highly profitable, scalable and saleable businesses. She started her career as a Chartered Accountant, holds an advanced MBA majoring in marketing, and has worked with more than 6,000 service-based businesses.

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